Tuesday, May 19, 2020

How to Increase Your Facebook Engagement - Classy Career Girl

How to Increase Your Facebook Engagement Sometimes it feels like Facebook is a ghost town and its so hard to get engagement!! And who wants to pay a ton of money for ads right? This podcast will guide you through what you need to know to increase your facebook engagement without spending money on Facebook Ads. Click play below or  right click here and save link as  to download or subscribe on iTunes  here on this link: If you are enjoying our podcast, please leave us a review on iTunes! It would mean the world. Thank you! How to Increase Your Facebook Engagement Sometimes it feels like Facebook is a ghost town and its so hard to get engagement!! And who wants to pay a ton of money for ads right? This podcast will guide you through what you need to know to increase your facebook engagement without spending money on Facebook Ads. A few months back I hired a virtual assistant to help me with social media. We have a lot of social media accounts going and I was having trouble running my business and all my social media accounts. I hired a virtual assistant to help me and one of her tasks was to take on posting to Facebook. We publish a new blog post every day so I wanted to make sure that the content got on Facebook. I showed her a model accounts I wanted her to follow. [RELATED: What Your 2017 Social Media Strategy Should Look Like] She did her job for a few months but eventually; we had to let her go for other reasons. I was pretty stuck at that point. When she quit it forced me to get back into Facebook engagement. It was a good thing because I know a lot of you want to delegate your social media too. Am I right? Instead, I encourage you to dive in. I went back and studied our Facebook engagement and looked at the engagement posts had received over the last three months of having my VA. She was doing what I told her to do posting links to blog articles. But, she was not paying attention to our insights. Nothing we were posting was doing well. We were just posting to blog articles over and over again. So I dove in and looked at our most popular posts over the years. I started posting more about my story and putting more of me back into the brand on Facebook. I started uploading more videos and doing more Facebook Lives. I tested quote photos and plain old text from blog articles pasted directly to Facebook. A few simple changes and our engagement quadrupled. You can’t delegate the learning process. This is your brand you are building and you can’t outsource brand building. You have to test and tweak and see what is going to work for you. See what people are responding to and do more of it. The Facebook Foundation 1. MINDSET How To Think Like Facebook What does Facebook want you to do when you are on Facebook? Facebook wants you to stay on Facebook. You leaving Facebook is not what they want. You need to understand this before we can go any farther. Facebook wants you to consume content directly on Facebook. Now that you know how Facebook thinks, let’s discuss what you should post knowing Facebook’s goal. Facebook is going to increase the engagement of your posts when you keep people on Facebook. The more type of content you post that encourages people to stay on Facebook the better. My prior VA was linking back to our blog articles over and over again. Facebook was not rewarding this because it takes people off of Facebook. No wonder our engagement stunk! Here are the activities you can do on Facebook that keep people on Facebook. Do more of these to increase engagement: Facebook Lives. Uploading video directly to Facebook (instead of linking to YouTube). Text (3-4 paragraphs to read) Questions that engage readers Quote images Personal photos Facebook groups and community building. Here’s another important mindset you need to have. The more people that are engaged (liking, commenting and sharing) your posts, the more Facebook will share your posts to others. If people have liked your quote photos, most likely they will also see the very next thing you post too. 2. ACTION â€" The First Step To Increase Engagement Your first step is dive into your insights. Look and see how your content is already doing. What is working? What is not working? Go to your insights on your business Facebook page. Click on reach and sort on your posts with the largest reach. What are the 5-10 most popular posts you have done? This is always surprising to me! My most popular posts are about online dating, getting out of debt and buying a home. These are topics that I don’t have products or courses around but they key is that it is engaging and my ideal clients like these topics! Whatever your best posts have been, try posting them again. 3. SHARE How To Know What To Post Would you share it? Every time I share anything on any social media platform, I ask myself this question. I will never post anything that doesn’t get my attention and isn’t something I would want to read and share. We also make sure that it is meaningful, encouraging and positive. I often see other stuff out there that is just not shareable. It’s better not to share anything than it is to share something that isn’t shareable. Quality is better than quantity because Facebook is monitoring your engagement. If you get more likes, they will show your posts to more people. It is important that people start interacting with your content, and then Facebook will show it to more people. Time and Consistency This is a long-term thing you are going to do. For the last 7 years, I have posted on my Facebook page consistently!! YES!! Even when I was in labor, posts were going out because I had pre-scheduled content. My friends thought I was posting on Facebook while I was in labor. Haha! Nothing happens overnight so just make posting on Facebook part of your daily routine.

Saturday, May 16, 2020

Summary Writing of Resume

Summary Writing of ResumeSummary writing of resume is among the most important parts of resume writing. It should be effective, concise and easy to read. The introduction is a part of the resume that must be included in order to make the reader appreciate it.If you don't write your resume well and do not put what you really have into it, it won't convince someone to hire you. A very short introduction that has little or no content on it is a poor start to a resume. It only does one thing-sell you.Before you even begin to write your resume, you should make a list of all the people that might be hiring you. Do this by hand, taking notes of the first names, last names, department, position title, dates you might know them, etc. In doing this you will gain insight on who the employer may be.Then you should make your own summary. This is what you should focus on when writing your resume. You should incorporate all of your best qualifications and skills into your summary. You can make it b rief, specific, or long, it doesn't matter-just make it concise and understandable.Your work history is the second thing that you should include in your summary. Give an outline of how you got your job. Include details of your duties, qualifications, and certifications. You should include all of these things in your summary and go into detail about each.Next, focus on the skills that you possess and how you can be useful to the employer. You can provide examples of projects you completed, projects that you worked on, and actions that you took to help your team, so that they could accomplish their goals. Be sure to include your future plans and how you can help the employer in the future.After your summary is finished, provide references that back up your past achievements. Ask for the name of a reference from your previous employer. You can contact them later on and ask them for information on your former employer.Using this method, it is fairly easy to present your accomplishments from your past employer. Give this information to the employer in a way that shows you have knowledge of the company, and that you are able to contribute to its success.

Wednesday, May 13, 2020

3 Ways to Stop Collecting Unemployment Insurance

3 Ways to Stop Collecting Unemployment Insurance Its fun looking for a job, isnt it?!   You really enjoy claiming Unemployment Insurance every week too, right? You feel useful, productive and valued for your contributions.   There is nothing worse than what you are experiencing right now. Yet, it will not last forever. Use this time to figure out what you really want to do. Discover something you will enjoy doing. You can start off working one or two days a week.   If you work an assignment/job just 2 days a week,  in most cases you will still be able to claim 1/2 of your UI benefits.   (This varies by state and depends on how much you make those 2 days). Another option is to take a 2-3 week assignment doing something new or exciting.   You just wont claim UI  benefits that week.   You  dont lose any money really, it extends the term of you Unemployment Insurance (you still  have 12 months to use  it). Better yet, you could find a job in an other  area of the country and commute  home, taking you off Unemployment Insurance all together. The government has tried to help by offering Unemployment Insurance and increasing the length of time people can have access to it, however, what Ive seen is that this creates dilemmas you really want to work, doing anything, but you make more on unemployment than you would in  a minimum wage job.   Each day you are unemployed it  can become more difficult to  feel self-confident.   Sometimes you  begin to doubt your own abilities.   The  best  cure for these feelings  is to do something, anything and get paid for it.    It is amazing what this does for the spirit. Stretch your mind, think about creating new possibilities for yourself and see what happens!

Friday, May 8, 2020

Summary Sunday Networking

Summary Sunday Networking Managing your career is up to you.   Mostly, I believe it is about creating options for yourself.   Options are created by developing a professional reputation, knowing people, being found. You most likely are known for something in your current role.   How can you make sure that this reputation spreads beyond your current employer? Get noticed! Toot your own horn a bit. Participate on LinkedIn. There were many posts offering insights on how to better use this tool.   Here are some of the posts I shared on Twitter: 10 Awesome tips and tricks for LinkedIn you might not know from SimplyZesty Just Joining LinkedIn is Not Enough from Job-Hunt.org Networking Another valuable way of creating an awareness about you A Guide to Effective Networking from Elephants at Work Create and Control Your Reputation How to Create Your Personal Brand Story from YouBrand 3 Resources to Help Job Seekers Position Themselves as Experts from Reach Personal Branding Blog 5 Tips to Build Your Personal Brand with social media from Jeff Bullas

Tuesday, April 28, 2020

What Stage of the Job Search Process is Causing You Problems

What Stage of the Job Search Process is Causing You Problems Being passed over for a job never feels good. You wonder why the company rejected you and you think that maybe youre doing something, unknowingly, that is causing you to lose out on career opportunities. The good news, if you can look at the silver lining, is that you now have an opportunity to learn from your mistakes and correct them. You just need to figure out where your mistakes were made and how to avoid making them again. Rejected at the Resume Stage: Many times you can place the blame on your resume not meeting the keyword search criteria companies look for in submitted resumes. For example, when an HR manager is looking for a Social Media Expert, they will scan the resume for words such as “HTML Proficient” or “Extensive Social Media Experience” in order to see if the candidate’s expertise and career history matches what theyre looking for.   If your resume does not contain keywords that relate to the position you are applying for, your resume may be overlooked right from the get-go. Correct this situation easily by updating your resume using keywords found in the job description. There are different software options that you can use to identify keywords, but you can also do this on your own, or if you are able to, hire a professional resume writer who is trained specifically to create a resume that is rich in keywords to highlight your best skills. If youve been rejected due to having more experience than the position calls for, you can also make changes to your resume to avoid this issue in the future. Delete past jobs that do not correspond to your current search. Do not list positions that you have had more than 15 years ago.   This makes you seem more expensive and narrows your opportunities. Add a personal brand statement to your resume that specifically states that how you are qualified for the position. Rejected at the Interview Stage: Think back through the interview. Were there any specific areas that the interviewer negatively focused on? Did they show concern for one area over another? How did you answer specific questions related to the position you were interviewing for?   A client once told me that an interviewer remarked that he had had a lot of jobs over a short period of time. My client didn’t know how to respond, and even though he thought the interview went well, he didnt think that the interviewer could get past that part of the interview, as my client didn’t get an offer extended to him. If you think that youve slipped up during the interview, then email the interviewer and ask about how the interview went.   Meanwhile, take some time and research tips for being prepared for interviews and interview questions to ensure that you are ready the next time you get called for an interview. Think honestly about the position. Were you truly qualified for that position or was the company a good match for you? Often times, interviewers can see through veiled attempts to just “land a job”. If this is the case, just accept that the position or company was not right for you and move on.   Always make sure that you are applying for jobs that are suitable to your skillset and personality.   You may not have all of the qualifications required for the position you are applying for, but if you can show that you have some of skills required for the position, you may still have a shot at getting the job. Having a resume that truly markets all you have to offer and being fully prepared for a job interview will help you land the right career with the right company.   The job search process can be frustrating and tireless at times.   Keep a positive attitude and always find ways to evaluate your performance and keep on improving!

Sunday, April 19, 2020

Skills to Put on Resume

Skills to Put on ResumeYou probably have a list of skills to put on your resume. There are at least three skills that you should have and maybe four or five. These are the skills that are most important for any job.You might have been laid off from your job. If this is the case, you don't have to worry about this because it is unlikely that you will get another job with the same employer as the one you lost. But that doesn't mean that you have to be sad. Some jobs that people aren't able to get anymore are great and there is no reason to not try to find out if there is an opening for you.Another skill to put on your resume is driving skills. Driving isn't just a way to get around; it is also a skill that you can use in many situations. If you drive a bus, you can use this skill when dealing with people. And this is a skill that any driver can use. It may be a skill that you have never tried to use before but now that you have this skill, you can use it more often. If you drive a bus, you are certainly qualified to work for an organization like a transit agency.One more skill that you might want to put on your resume is the ability to communicate skills. It is important that you learn how to speak and write effectively. You should go back to school to learn how to communicate more effectively. This is an important skill to have if you want to have a good career.Writing skills is another skill that you should put on your resume. There are so many things that you can write. You can write articles, blog posts, and so on. Having a good grasp of the English language is important. If you don't know how to write well, you shouldn't assume that you won't be able to work in this field.Finally, you need to put on your resume the strength of character that you have. This is a skill that you can use when you face your past mistakes and don't get overconfident. When you make a mistake, you must face it with honesty and humility. Otherwise, you can be easily manipulated by th e person who made the mistake.These are all skills that you should put on your resume. If you take some time to learn them, you will be much more likely to land a good job. Your resume should highlight these skills and you can show employers that you are someone they can trust.

Tuesday, April 14, 2020

The Hidden Gem of Examples Professional Resume Writing

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